Where What We Know About Money Meets Why You Care About Money

At Sooner Private Risk Group, we believe money is only meaningful when it aligns with why you care about it in the first place. That’s why our planning starts—not with products or strategies—but with purpose-driven frameworks.

Founded by leading entrepreneur and financial planner and Eric Cooper, SPRG was borne from a desire to revolutionize the way financial services are done: with intentionality, true syndication, and an unrelenting focus on the DOING. Our model isn’t built around recommendation sheets or siloed transactions; it’s built around transformation of outcomes overtime.

We are in the people empowerment business, and the rest of our industry is in the wealth creation business. We just happen to use the same tools.