Insurance for People & Businesses that the Industry Wasn’t Built For.

Advanced risk and tax strategies for athletes, entrepreneurs, and high-income earners that are underserved by the retail insurance cartel.

Headquartered in peaceful New Hampshire with a national presence, Sooner Private Risk Group serves clients from coast to coast in specialized insurance and annuity strategies for complex wealth, tax, planning, and business risk.

The industry of insurance and annuities is built for the mass-affluent market, and that makes it a square peg in a round hole for those that need expertise the most.

Large insurance companies that own both the product development and distribution channels of these products have no incentive to change their lucrative business models, and no incentive to train their distribution channels beyond what is necessary to sell to the mass-affluent market.

If you feel that your current professionals are giving you canned answers, it’s because they are - you’re probably the most complex case they’ve ever seen.

What you’ve built is too important to risk on well-intentioned incompetency.

We design strategies as part of a coordinated financial ecosystem, not standalone product solutions.

As a member of the Sooner Family of Companies, our advisors’ first expertise is the syndication of the 5 major areas of financial advice: Wealth, risk, tax, estate, and business advisory. This allows us to customize solutions that make sense in the context of your entire financial ecosystem and across financial disciplines, not just solutions in a vacuum.

Scroll below to learn the specific areas that we help clients implement.

Click here to learn more about our parent company, The Sooner Private Financial Council.

Click here to learn more about our company dedicated to building and harvesting business value for entrepreneurs, Sooner Business Advisors.

Book a Meeting

Contact Us

90 Stiles Road, Suite 201
Salem, NH 03079

team@soonerpfc.com
(603) 825-5186

Meet the Team

  • Eric Cooper, CEPA, Founder

    Eric Cooper

    Founder of the Sooner Family of Companies

    Director of Complex Planning

  • Joshua Carr, Director

    Joshua Carr, CTC, MSTCA, MBA

    Director of Tax Planning

  • Jim Koford, Planning Design

    Jim Koford, CFP

    Director of Planning Design

  • Hugh Halsey, Annuity Professional

    Hugh Halsey

    Annuity Professional

  • Caroline Jon Elwell

    Caroline Jon Elwell

    Retirement Income Professional

  • Zachoia Cooper, Client Services

    Zachoia Cooper

    Client Services Admin

Areas of Practice


Annuities

  • Retirement Income

  • Estate Planning & Distribution

  • Scholarship Funds

  • Charitable Strategies

  • Capital Gains Tax Deferral

  • Long Term Care Planning


Life & Disability Insurance

  • Specialized Risks (Athletes, Foreign Nationals, Individual Brands, Entrepreneurs, Large Death Benefits)

  • Premium Financing

  • Multi-Generational Trust & Estate Planning

  • Infinite Banking/Be Your Own Banking System

  • Buy-Sell and Cross Purchase Agreements

  • PROPERLY structured tax planning


Captive Insurance Companies

If your business faces limited insurance options—or you’re looking beyond traditional guaranteed-cost coverage—captive insurance may offer a more strategic approach.

Captive insurance is an alternative risk-financing structure designed for well-run, mid-to-large businesses with strong safety records and disciplined loss control. It allows qualified companies to retain greater control over risk, pricing, and long-term outcomes.

When structured properly, captives can also deliver meaningful tax advantages. Premiums may be deductible as ordinary business expenses, while underwriting profits and investment income can accumulate in a more tax-efficient environment—transforming insurance from a fixed cost into a strategic financial asset.


Book a Call

The Bison: An American Icon

Be the Bison

Get in Touch

Contact Us