Insurance for People & Businesses that the Industry Wasn’t Built For.
Advanced risk and tax strategies for athletes, entrepreneurs, and high-income earners that are underserved by the retail insurance cartel.
Headquartered in peaceful New Hampshire with a national presence, Sooner Private Risk Group serves clients from coast to coast in specialized insurance and annuity strategies for complex wealth, tax, planning, and business risk.
The industry of insurance and annuities is built for the mass-affluent market, and that makes it a square peg in a round hole for those that need expertise the most.
Large insurance companies that own both the product development and distribution channels of these products have no incentive to change their lucrative business models, and no incentive to train their distribution channels beyond what is necessary to sell to the mass-affluent market.
If you feel that your current professionals are giving you canned answers, it’s because they are - you’re probably the most complex case they’ve ever seen.
What you’ve built is too important to risk on well-intentioned incompetency.
We design strategies as part of a coordinated financial ecosystem, not standalone product solutions.
As a member of the Sooner Family of Companies, our advisors’ first expertise is the syndication of the 5 major areas of financial advice: Wealth, risk, tax, estate, and business advisory. This allows us to customize solutions that make sense in the context of your entire financial ecosystem and across financial disciplines, not just solutions in a vacuum.
Scroll below to learn the specific areas that we help clients implement.
Click here to learn more about our parent company, The Sooner Private Financial Council.
Click here to learn more about our company dedicated to building and harvesting business value for entrepreneurs, Sooner Business Advisors.
Contact Us
90 Stiles Road, Suite 201
Salem, NH 03079
team@soonerpfc.com
(603) 825-5186
Meet the Team
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Eric Cooper
Founder of the Sooner Family of Companies
Director of Complex Planning
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Joshua Carr, CTC, MSTCA, MBA
Director of Tax Planning
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Jim Koford, CFP
Director of Planning Design
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Hugh Halsey
Annuity Professional
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Caroline Jon Elwell
Retirement Income Professional
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Zachoia Cooper
Client Services Admin
Areas of Practice
Annuities
Retirement Income
Estate Planning & Distribution
Scholarship Funds
Charitable Strategies
Capital Gains Tax Deferral
Long Term Care Planning
Life & Disability Insurance
Specialized Risks (Athletes, Foreign Nationals, Individual Brands, Entrepreneurs, Large Death Benefits)
Premium Financing
Multi-Generational Trust & Estate Planning
Infinite Banking/Be Your Own Banking System
Buy-Sell and Cross Purchase Agreements
PROPERLY structured tax planning
Captive Insurance Companies
If your business faces limited insurance options—or you’re looking beyond traditional guaranteed-cost coverage—captive insurance may offer a more strategic approach.
Captive insurance is an alternative risk-financing structure designed for well-run, mid-to-large businesses with strong safety records and disciplined loss control. It allows qualified companies to retain greater control over risk, pricing, and long-term outcomes.
When structured properly, captives can also deliver meaningful tax advantages. Premiums may be deductible as ordinary business expenses, while underwriting profits and investment income can accumulate in a more tax-efficient environment—transforming insurance from a fixed cost into a strategic financial asset.

